Morality, as it turns out, is an effective survival strategy, not simply the right thing to do. Morality is, at its core, essentially practical. While also being a spiritually fulfilling aspect of human life, morality ensures that we both endure and thrive, not simply survive. Morality is good because survival is good; but more than just ensuring basic survival, morality ensures a quality of survival worth enduring at all. Moral actions seek to improve our quality of life. Morality makes our lives better by making us better people. Better people make better societies. Better societies thrive and prosper. Those who share in those societies benefit from the rich and abundant shared resources, products, and services of that society.
Through mutual service, we can build a better society, grow a sustainable and thriving economy, and develop and nurture happier, more fulfilled people. Actively employing the essential criteria of “being in service” guides our actions toward a better situation both for ourselves and for others. My intent to serve is the foundation of my moral character. My acts of service are my moral deeds that deliver good into the world. The consummation of my debt of service is my gaining of your gratitude. The contract is fulfilled; all parties are satisfied; and the world is a better place for all of us.
Morality is based on our shared commitment of service to one another. Service and gratitude embody moral culture. Virtue is to serve. Honor is to appreciate that service. The virtuous cycle of service ensures we work together, in alignment, toward a common good that also enhances our own personal good. When we are in service to others, we are in service to ourselves. Our moral actions, merged and melded into a cohesive and aligned purpose to serve one another, create the context in which we may thrive together.
~Brian Scott Archibald
Excerpts from In Our Service: Moral Action in an Ends-based Society